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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by Claes Fornell

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

by Claes Fornell


ISBN 13: 9781403981974

Format: Hardcover (256 pages)
Publisher: Palgrave Macmillan
Published: 01 Feb 2008

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